ABOUT US
Fanciful, elegant and timeless...Meet CHARABIE!
This non-seasonal, ready-to-wear brand is created for you, by us. Every collection is imagination driven to create unique and one-of-a-kind pieces that are made of the utmost quality to last. Sizes running from XS - XL, our pieces are designed for an easy mix and match with pieces that are already in your wardrobe and to emphasize the charismatic and frivolous side of our customers.
Created in 2022, each piece from our brand is created with love, from design to production. We have spent over two years delicately researching and gaining inspiration to deliver uniquely produced clothing, that will be in your wardrobe forever.
We think pair our pieces with a voluminous 90s hair do, a bold red lip, black mules and a classic pearl set and you are ready to embody the confident, chic, and elegant person on the go.
We hope you love wearing our pieces just as much as we do designing them!
Love,
CHARABIE xoxo
MEET THE FOUNDER!
Hi, my name is Jess and I am the Founder and Creative Director of CHARABIE!
I first conceived the idea for this brand at fifteen and have been dedicated to bringing it to life ever since. CHARABIE’s DNA is rooted in pink, silk, lace and bows and a celebration of all things feminine and elegant.
The brand was born from my love of vintage-inspired designs and silhouettes, reflecting my passion for slow fashion and thoughtfully crafted pieces. Every aspect of CHARABIE has been carefully crafted, from directing editorial imagery to designing packaging, to create a whimsical and feminine world that feels both personal and immersive.
Each piece emphasises style, quality and the use of premium natural fibres. CHARABIE is, at its heart, a love letter to you and I hope you cherish our clothes as much as I have loved designing them!
OUR MSSION
CHARABIE is continuously growing and expanding its range, aiming to provide something for every woman to feel confident in. We are always working towards increasing size inclusivity and diversity and we aim to reduce landfill and waste by choosing sustainable options from sourcing materials to packaging.
ETHICS
All of our pieces are ethically produced and manufactured in China. Our factory has been carefully chosen in order to guarantee high-quality standards, as they have quality workmanship, respectable and safe working conditions and premium fabrics. We believe in timeless designs and unmatched quality that will work and last for years to come as we want you to wear CHARABIE often.
PHOTOS
We promise to never retouch models on our website or social media. We don’t believe in editing bodies, pimples, or clothing and will keep all of our photos natural. We also promise to always have representation in our photoshoots of all body types, hair types and races to properly represent our customers so you are able to see representation of your body type in our clothing.
SUSTAINABILITY
For us, sustainability is of the utmost prominence when working with fashion and garment production. We always aim and hope to continue to improve to make our products as sustainable as possible, all the way from design ideas to sampling, production, our finished products and our packaging.
We want to create garments with a timeless design that will never go out of style, in high-quality fabrics that are durable and easily maintained, to lessen our carbon footprint. CHARABIE is a low waste company, producing small inventories to ensure there is not an excess of inventory or fabric wastage and to not contribute to dangerous dumping or landfill.
Actions of sustainability that we have taken so far:
- We order small batches of inventory to minimise waste.
- Most of our garments are made of natural fibres such as 100% silk or cotton.
- We are a slow fashion brand that produces non-seasonal collections twice a year in an effort to not contribute to the excessive amount of clothing produced each year.
- We do not pack our garments in individual plastic bags.
- Our packaging is plastic free and recyclable.
We recognise that we can improve in our efforts to be more sustainable and will always consciously try to become more sustainable and ethical in all aspects of our business, including garment production, our packaging and socially. We hope to work towards a more sustainable fashion industry and to instil the importance of slow, ethical fashion and sustainability into everyone in our community to help change the industry for the better.